Awards

Ben & Jerry's has had the good fortune to enjoy a tubful of awards successes recently!

Finalist for Best Entertainment Site

One (or more!) of our faithful Ben & Jerry's surfers recommended us to Yell! and we were duly named as finalists in their Best Entertainment Web Site category. Thanks!

Search Engine Recommendation

Ben & Jerry's has come out with nine stars, which is a '"superb" rating given by U.K. Web-site reviewers Isram.net. No one has yet been more highly rated, not least of all in the food category, where we are listed alongside loads of big-budget brands!

Says Isram.net: "This thoroughly appealing, captivating and amusing site provides a veritable wealth of information, games, competitions and merchandise. Take part in wacky Ben & Jerry's sponsored events and download exciting screensavers and greeting cards. Ben & Jerry's Ice Cream maker offers an exemplary site. Excellent."

Events / Sponsorships

Ben & Jerry's is pleased to announce that The Flying Friesian, the wackiest mobile Scoop Shop in the world, has secured the Institute of Sales & Promotion's Bronze award for Field & Event Marketing '99.

The Flying Friesian tour bus, with all of Ben & Jerry's flavors on board, takes a "chunky" ride around the country visiting pop festivals, sporting events, hospitals, schools and shopping centers raising money for charity.

Critical Mass Award

Our first American Award! Critical Mass is an Internet resource guide and they say of us: "A very nice site, excellent design, clever original graphics, and your content is informative, entertaining, presented well and easy to access. A worthy enterprise and a positive contribution to the Web. Thanks for helping make the Web a more interesting, fun and attractive place to visit!" Now who's gonna argue with that?

Marketing Awards

Aside from winning industry publication Marketing Week's prestigious Marketing Effectiveness Award for the Best Food & Drink Brand of 1999, Ben & Jerry's Marketing Manager Ian Hills was "extremely chuffed" to win the Marketing Society's runner-up prize for New Marketer of the Year.

New Media Award

Marketing magazine set out to recognize agencies and marketers that are using new media to connect with their customers in a meaningful way--and building their brands as a result. Their glittering Relationship Marketing Awards hailed the best in the business at the Grosvenor House in Park Lane, London and Ben & Jerry's (together with their agency Imagine.net), were given the Royal Mail Award for Best Use of New Media. Well, we certainly make the best ice cream in the world and it's nice to know we are recognized as the best in communicating it to our brilliant customers.

Internet Awards

If this wasn't enough, our Internet site has also managed to melt the hearts of Internet Monthly's voting panel by beating major established brands to be their top food & drink Web site in the United Kingdom. They have since gone on to applaud us as "one of the best Web sites in the world" in their February 2000 Review of the World Wide Web.

The prestigious Webmaster Award from New World Marketing placed our Web site in the top 2 percent of the tens of thousands reviewed. They particularly liked the "exceptional graphics as well as unique and interesting content."

Social Responsibility Award

We know that you want to know as much as possible about the food you are eating, and Ben & Jerry's agrees, too! A topical new publication called The New Foods Guide (from the authors of the best-selling Green Consumer Guide), likes what we are doing to keep you informed and have hailed Ben & Jerry's as a New Foods Star.

This significant accolade has been given to just a select group of food brands and companies for keeping their customers in the know. Needless to say, we're delighted to be recognized and honored to have a New Foods Star award!

As a result, the team at Ben & Jerry's would like to take this opportunity to thank you, our customers, for helping us to prove that it's Cool to be Small.