Ben
& Jerry's French subsidiary accounts for sales of approximately $5 million
and a total team of 20 people, including sales, marketing, Scoop Shops,
franchising and finance departments. Its local quality distribution includes
three fully owned "scoop" shops and four franchises, in addition to being
well represented in some leading hypermarkets such as Auchan and Monoprix.
The company's approach to the French market has been to focus on building
a strong quality network of distribution, and to foster the original Ben
& Jerry's unique corporate and social values. France represents a market
of enormous potential for Ben & Jerry's, and as such, is a key element
in their international development strategy. Important goals for the French
market in the next two-to-three years will be to continue building a quality
distribution network, as well as increasing Ben & Jerry's brand awareness
in the local market.
Ben
& Jerry's French subsidiary accounts for sales of approximately $5 million
and a total team of 20 people, including sales, marketing, Scoop Shops,
franchising and finance departments. Its local quality distribution includes
three fully owned "scoop" shops and four franchises, in addition to being
well represented in some leading hypermarkets such as Auchan and Monoprix.
The company's approach to the French market has been to focus on building
a strong quality network of distribution, and to foster the original Ben
& Jerry's unique corporate and social values. France represents a market
of enormous potential for Ben & Jerry's, and as such, is a key element
in their international development strategy. Important goals for the French
market in the next two-to-three years will be to continue building a quality
distribution network, as well as increasing Ben & Jerry's brand awareness
in the local market.
